Problem Child
网友投稿• 2022-01-05 14:32:37 •阅读107
One of the four categories (quadrants) in the BCG growth-share matrix that represents the division within a company that has a small market share within a rapidly expanding industry.
A problem child or question mark requires investment capital in order to expand and grow. However, uncertainty exists in this department's profitability because success is not guaranteed.
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