The discussion of the appropriate price for an upcoming security issue. The investment community will determine a reasonable range of prices within which the new security should be sold. Taobiz explains Price Talk Price talk occurs when dealers, investors and brokers analyze and debate the price of a new security. Comparisons are made to benchmarks, such as past issues by the same entity or similar securities. Some investment banks, such as JPMorgan, provide their customers with price talk prior to the auctions of securities, allowing the clients insight into the new issue.